They have finally arrived! Botkier’s first ever sunglass design. Inspired by the city of Miami, these red hot shades are for fun in the sun. Get out there and shine! Available exclusively at Sunglass Hut.
It was an honor to win this project through the CFDA who partnered with Vogue Eyewear to choose three members for three city inspired frames. “There were dozens of amazing applicants but Monica, Rebecca and Yeohlee’s visions for this project were just exceptional,” said Daniela Policastro, global brand manager at Vogue Eyewear. “Each pair artfully exemplifies the Vogue Eyewear brand, captures the essence of the inspiration city, and showcases the designer’s unique identity. The 2011 City Collection provides a new perspective, a new twist on sunglass design.”
Behind the scenes filming in the Botkier studio and…
…on location with the one and only Aimee Song. It was a lot of fun going through the entire process from inspiration board to sketch. Then from finished product to filming Aimee with her amazing style – our sunglasses and EDEN satchel. All that color for October!
“These sunglasses are meant for the woman who is edgy, sexy, fashion forward and likes to explore the city. They are meant for the fashion art girl who loves the museums, art galleries and always the parties during Art Basil Miami. A bold persona who can mix within the different worlds of Miami, whether it be a Cuban coffee shop, gallery opening or pool side party at The Raleigh.” – Monica Botkier
Aimee Song of Song of Style and Monica Botkier trooped on down to Miami last week to hang out for an inspiration tour as part of the 2011 Vogue Eyewear CFDA City Collection project. Botkier will be introducing our first ever sunglass design in October 2011 which will be sold at Sunglass Huts everywhere! In particular we were thrilled to see how Aimee Song took our accessories: eyewear and bags, in our inspirational city of Miami and in turn inspired us with her styling. See her looks below and for more info and Aimee’s take on the trip go to http://songofstyle.blogspot.com
On South Beach with our Eden small satchel in multi-color, Holiday Resort 2011.
South Beach in the afternoon, Aimee is rocking out with color! We love this look, she is wearing the Misha clutch in red, Holiday Resort 2011.
Aimee and Monica keeping cool in the shade of the palms on South Beach. Monica is wearing dear friend and fave designer Tucker polka dot wrap dress.
Behind the scenes of the shoot, notice the tattooed forearm of the photo assistant camera right. That breeze felt good but the reflection board was pure torture shooting silver hard light right into our eyes (yes on purpose! suffer for beauty even on film)
Joe’s Stone Crab, definitely a highlight of the shoot. We had to eat their yummy specialty of Stone Crabs over and over and over again! Then they bought out the hash browns and we were ready for a nap!!
The beautiful Aimee Song towards the end of the shoot outside The Webster, talk about inspiring – fashion, food, architecture, books. Our kind of one stop shop! After shooting for 12 hours in the heat we were beyond thrilled to take it all in. Amazing can’t wait to go back!
We’re so happy to announce that Monica’s Miami-inspired eyewear designs were selected as a part of The Council of Fashion Designers of America and Luxottica/Vogue Eyewear partnership that supports brands that have their sights set on optical eyewear.
(Such as ourselves.. ; )
For the second consecutive year, the CFDA partnered with the eyewear label on a program under which Monica and two other designers were chosen to conceptualize and create sunglasses to be sold exclusively at Sunglass Hut come September.
The inspiration behind Monica’s designs:
” MIAMI – Bathed in pastels and faded glory as well as new promises, there is something that resonates with me. South Beach feels like a continual party on the beach long after the party is over. Eyewear tells your story, yet keeps your secrets. Here the idea is bold and fun, never anonymous.”
We’re sure her time spent with her aunt in Miami had something to do with it too, check her out poolside… even then she was all about the bold, fresh, and modern style!
Botkier has always been a very “New York” brand but we’re so happy and excited that Miami has become our muse during this amazing opportunity and experience.
To get all the juicy details about the project check out WWD here: http://bitly.com/dHDl0k and look for the shades later this year in Sunglass Huts nationwide!