Q&A WITH MARGOT ELENA

Planet Botkier March 01, 2011

What triggered you to create TokyoMilk, Lollia, and Love&Toast? Which line came first in the history of your collections?

I have literally been creating beautiful scenes since the 7th grade when I turned my bedroom into a mock retail store complete with clothing rail, lighting and display! I guess that comes from having really creative parents – my father was a classically trained musician and my mother, a fine artist. From an early age I have just looked at the world through the eyes of an artist, loving to dream up, design and develop complete environments full of beautiful treasures.

After I graduated from college, I took my entire savings of $2000 and opened up my first shop that was filled with handmade bath and body products wrapped in beautiful, custom packaging. It wasn’t long before I created my first nationally distributed bath and body line, Bloom; and throughout the years, my love for designing has led me to create a number of brands, each with distinct personalities: Archive, Lollia, TokyoMilk, Love & Toast, as well as new lines like the Poetic License Candle Boutiquerie from Lollia, and my latest TokyoMilk Dark.

I just find so much joy in creating treasures for my customers to fall in love with, that my busy brain never shuts off – I am always dreaming up new lines, collections, worlds and brands!

Tell me about the playful and intricate packaging – what inspires the design and illustrations that cause the amazing products?

I am truly committed to creating signature, standout, sophisticated packaging, with the intention of always reaching the most beautiful design possibilities. When I design, I really take a “no detail overlooked” approach, being mindful of each product always having a distinct something extra to make it that much more personal and intriguing. I believe that beautiful products are inseparable from beautiful environments, so I design both to create a really rich context. I want my customers to fall in love with the packaging in store and then when they take it home, to discover something totally new!

Here at our Botkier showroom we use TokyoMilk products for our “fancy” bathroom, but what are a few of your most popular products and customer favorites, whether they be candles, lotions, or cosmetics?

The Lollia Shea Butter Handcremes have been called a “cult classic” by many, which always makes me smile since I worked for years perfecting the formula. And Dead Sexy from TokyoMilk has been quite a standout in the line – people really love its darker notes. Each of my brands have so many different treasures that make up the world, that our customers can always discover something that speaks to them.

Any new projects or designs coming out for Spring? What smells remind you of the spring season?

For Spring, we have lots of exciting newness to add to the lines. The Poetic License Candle Boutiquerie from Lollia with “Butterflies,” “Dandelion,” and “Running in Grass Barefoot” all conjuring up spring.

The Femme Fatale collection launches from TokyoMilk Dark and the vibrant, colorful new offerings from Love & Toast come alive with so many exciting new treasures!

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BOTKIER LOVES BALDESSARI

Planet Botkier November 03, 2010

A couple weeks ago, I had the pleasure of attending the opening of John Baldessari’s Pure Beauty at the Metropolitan Museum of Art. His latest retrospective at the Met includes drawings, paintings, photos, and books ranging from his earliest work to new pieces- five decades of thought-provoking work that makes this a must see. A favorite artist of mine, Baldessari pioneered the conceptual movement and inspired a generation of artists.

We’ve teamed up together to create a limited edition black cowhide tote, benefiting the Independent Curators International. Mr. Baldessari designed the ICI logo on the inside pocket and the metal key charm with the replica of his signature, in addition to the print on the face.

Available through ICI and our Nolita Boutique today!

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