Monica’s Miami: CFDA + Vogue Eyewear Collaboration

Planet Botkier April 11, 2011

We’re so happy to announce that Monica’s Miami-inspired eyewear designs were selected as a part of The Council of Fashion Designers of America and Luxottica/Vogue Eyewear partnership that supports brands that have their sights set on optical eyewear.

(Such as ourselves.. ; )

For the second consecutive year, the CFDA partnered with the eyewear label on a program under which Monica and two other designers were chosen to conceptualize and create sunglasses to be sold exclusively at Sunglass Hut come September.

The inspiration behind Monica’s designs:

” MIAMI – Bathed in pastels and faded glory as well as new promises, there is something that resonates with me. South Beach feels like a continual party on the beach long after the party is over. Eyewear tells your story, yet keeps your secrets. Here the idea is bold and fun, never anonymous.”

We’re sure her time spent with her aunt in Miami had something to do with it too, check her out poolside… even then she was all about the bold, fresh, and modern style!

Botkier has always been a very “New York” brand but we’re so happy and excited that Miami has become our muse during this amazing opportunity and experience.

To get all the juicy details about the project check out WWD here: http://bitly.com/dHDl0k and look for the shades later this year in Sunglass Huts nationwide!

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